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#Persuasive Packaging. Bold Brands. ť Feed Persuasive Packaging. Bold
Brands. ť Comments Feed Persuasive Packaging. Bold Brands. Clients and
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Persuasive Packaging. Bold Brands.

Savvy Strategies.
Persuasive Packaging.
Bold Brands.
+64 (9) 815 5944
lisa@freshproducemarketing
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Free Report Reveals How To Increase The
Effectiveness of Your Fresh Produce Branding and Packaging Spend

These strategies have helped companies just like yours turn plain and
perfunctory packaging into a powerful and persuasive sales tool that helps
drive sales, capture attention and build stronger relationships with
customers.

Have you ever thought about how much you invest in your fresh produce
packaging and brand strategy? More importantly, have you ever wondered
if that investment is working as hard for you as it can? In my travels
around the world working with clients from growers to retailers, I am
amazed at how many companies completely under utilise their fresh
produce packaging as a marketing tool.

Think about it. Your produce packaging and its `on-pack' message is a
mini-consumer billboard seen by thousands of shoppers every day. Yet
most growers and retailers fail to take advantage of this packaging as
a way to reach out to shoppers...and turn them into buyers.

It is highly likely that if your fruit packaging just says
"strawberries", if your vegetable packaging just says "celery" or if
your produce packaging features your brand as the biggest and boldest
words on the pack...you are failing to maximise your pack's potential
as a sales and marketing tool.

I normally charge clients thousands of dollars to teach them how to
optimise their fresh produce branding and packaging when I work with
them one-on-one. This is because the work we do together delivers long
term value and enables them to get significantly more ROI on their
packaging spend.

But this work is becoming too important to just work with a few.
Reaching out to consumers with an effective `buy me' produce message is
one simple strategy that works to drive increased fresh produce
consumption. My goal now is to reach more people and show them how to
turn their branding and packaging into a powerful sales tool...and
increase fresh fruit and vegetable consumption along the way.

By entering your email, you will receive my free report, "Fresh Produce
Marketing: 5 Strategies To Create More Effective Produce Packaging".
In this free report, you will learn:
* Why fresh produce branding doesn't work...and what to do about it
* Why failing to pitch your `on-pack message' to a specific target
market costs you sales
* How capitalising on food trends and telling a compelling story on
your packaging turns shoppers into buyers

Best of all, this report is free and does not sell anything.

You can get more value out of your packaging investment and I can show
you how.

At Fresh Produce Marketing Ltd., we've worked with growers,
wholesalers, retailers, importers, exporters, consumers, chefs and more
over the years to help them generate more sales and get more cut
through with clients. During this time, we've found one of the easiest
ways to get immediate cut through is by increasing the effectiveness of
their fresh produce packaging. Whether sticker, bag, box or punnet,
creating a consumer `buy me' message on your pack is one of the easiest
and least costly ways to drive sales. You are already investing in your
packaging anyways...why not make it as effective as it can be for
driving sales, capturing attention and building stronger relationships
with customers.

Simply enter your email address to the right to be sent this free
report.

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* Download Free Report
* Recent Posts
+ Retail Fresh Produce Strategy and the Need to Have a Plan
+ A Seriously Good Product Name
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+ More Than Just Water... If You Believe The Hype!
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